Sanjay Dutt's Whisky Glenwalk Records 3X Sales Surge In A Year; What's The Price Per Bottle?

IT Worth Desk
IT Worth Desk
Updated on May 13, 2024, 11:03 IST- 4 min read
Indiatimes

Famous personalities owning liquor brands is a well-known phenomenon. Sting, Jon Bon Jovi, and Emma Watson are associated with wine sales, while David Beckham produces a single grain scotch. Dwayne ‘The Rock’ Johnson owns a tequila brand, Kate Hudson has her own gluten-free vodka, Bruno Mars offers a white rum, and Bob Dylan sells whiskey featuring his artwork on the bottle.?

Sanjay Dutt entered the realm of liquor brand ownership last year in June. The Munnabhai actor invested in alcobev startup Cartel & Bros and launched a Scotch whisky named The Glenwalk.

sanjay dutt twitter

In less than a year, this Scotch whisky is rewriting the rules of the Indian whiskey market. With the rise in demand and lucrative pricing, it has achieved phenomenal success.?

Also Read:?From Watches To Whisky: India’s Super Rich Invest 17% Of Their Fortunes In These 10 Things

Spearheaded by co-founders? Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani and their Chief Business Officer Neeraj Singh, The Glenwalk is produced by one of the world's leading Scotch whisky manufacturers from Scotland.?

The Glenwalk Sold Its Initial Inventory Of 1,20,000 Bottles In Just 4 Months!

the glenwalk the glenwalk

The Glenwalk quickly sold out 120,000 bottles in an unprecedented four months, surpassing expectations by fourfold. This remarkable achievement, accomplished in Mumbai, Thane, and Pune alone, resulted in an impressive 18% market share within its category in Maharashtra within the first three months.?

With ambitious expansion plans in the pipeline, the brand aims to sell 2.8 million bottles in the next fiscal year, demonstrating its confidence in future growth.

This Whisky Became A Hit Due To Competitive Pricing For Its High Quality

Recognizing a gap in the market for high-quality Scotch whisky at an affordable price point, the Cartel Bros team made a daring move. They launched a distinctive blend of top-tier Scotch malts and grains, matured for three years, strategically priced to rival premium Indian whiskeys. This proposition has struck a chord with consumers, leading to remarkable sales figures and fostering strong brand loyalty.

the glenwalk the glenwalk

"The Glenwalk's rapid growth underscores the immense potential for premium yet affordable Scotch whisky in the Indian market. We're confident that our strategic expansion plans will solidify The Glenwalk's position as a major player in the industry," states Mokksh Sani, Founder of Living Liquidz, Mansionz and co-founder of The Glenwalk.

Expansion plans include Haryana, Punjab, Chandigarh, Uttar Pradesh, Karnataka, and Telangana in the coming months.?

Also Read:?Rampur Signature Reserve: India's Most Expensive Whisky Sells At Rs 5 Lakh Per Bottle

The brand has also introduced festive edition packs and expanded its product line with 350-ml and 1-litre bottle sizes to cater to different consumer preferences.

"We're thrilled with the overwhelming response to The Glenwalk. Consumers appreciate our focus on quality and affordability. We're committed to building a strong brand that connects with whisky lovers across India." Jitin Merani, Founder of Drinq Bar Academy and co-founder of The Glenwalk.

The Glenwalk Bagged A Gold Medal At The Prestigious Prowine 2023

the glenwalk the glenwalk

The outstanding quality of The Glenwalk is underscored by its Gold Medal victory at the esteemed Prowine 2023 Spirits Competition, where it excelled in blind tastings. Its deep, luxurious hue and captivating scent of treacle, flapjack, and sweet caramel evoke a sensory experience, while its velvety texture and lingering notes of fruit and spice leave a lasting impact. Remarkably, The Glenwalk distinguishes itself as the sole accessible Scotch whisky choice in India, presenting consumers with a genuinely distinctive and beneficial offering.

What Is The Price Of One Bottle Of The Glenwalk Scotch Whisky?

One bottle of this high quality whisky retails at Rs 1,550 - Rs 1,600.

Sanjay Dutt isn't the only one. Many other celebs have invested in the alcohol industry. Veteran actor Danny Denzongpa is the proprietor of Yuksom Breweries, situated in Sikkim, which crafts a variety of beers. Some of their notable brews include Dansberg Diet, Dansberg 9000, Jhoom, Himalayan Blue, Dansberg 16000, Heman 9000, among others.?

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